Archive for November, 2011

Toastmasters Speech 9 – Persuade with Power

For the last few months (ever since I joined ISB to be precise), I have been an active Toastmasters member on campus. Toastmasters is an international organization that allows people to improve their public speaking skills. They have a bunch of projects that help people do this in an organized manner.

I have a bunch of filmed videos, and thought I would start sharing them on my blog.

This one is my most recent, the CC9, whose topic is “Persuade with Power“. The aim is to convince your audience to adopt your viewpoint on a certain topic of your choice.

In this speech, I take up the argument that come what may, Everything will work out. The darkest of nights usually have a dawn following them. And so I provide two examples from my life when I have found this to be true.

Let me know what people think, and how I could have improved it further!

I’ll share some of my more humorous speeches after this.

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The Pyrrhic Victory

The initial skirmishes had died down. There had been a relative, uneasy peace that had been ongoing for the past two months between the two sides. I had adopted a live and let live policy for the most part, with the unsaid agreement being that they would not encroach too much. After all, the place was more than enough for the three of us.

But then, two became three. And three became four. And four became a dozen. And suddenly, it felt as if they were taking advantage of my inherent niceness. What had gone unsaid had been spat in the mud and crapped upon. The underlying tension between us was ratcheting up!

But I let them be. After all, I just had a few more months left. But then, a line was crossed. It might be a very fine line, but crossed it was. My food is mine, and none others!

So I escalated the warfare. I signalled my intent to re-engage hostilities. A few died by my hand. But they proved resistant as well. They started advancing their troops to my dishes, my food and my microwave. I retaliated of course, but they proved hardy. They survived a full minute and a half at maximum blast of my microwave.

I knew then and there that this would not end well. Both sides had dug in, and were refusing to budge. Me because I was paying for the bloody space. They because they were comfortable, had nice dark places and crap loads of places to hide and procreate. But little did I knew how bad the fallout would be.

Pictured Above: Them Damn Roaches!

A day before a full scale attack, I gave them one last chance. I cleared out my kitchen, removing everything from every shelf and drawer. It was my hope that it would indicate to the miniature roaches of the reckoning that was coming. It turned out to be an eerie premonition of what would be…

But they paid no heed. It was if they couldn’t believe I would go that far. They believed I was just posturing, that there was no bite to my bark. How little they knew…

And thus, two days passed, and the roaches rejoiced. They felt they had won the battle, but they did not realize the war was still left. I decided enough was enough. I was done playing the nice guy. I had decided.

If I couldn’t have the kitchen, then I would make damn sure that they couldn’t either.

In a move worthy of the great King Pyrrhus who suffered great casualties in defeating the Romans, I decided to order a tactical nuclear strike. Or something just as devastating. Complete and utter pest control.

The pest control guys came, and hosed and dosed my entire kitchen with a white spray. The fumes were obnoxious, but I could not help laugh manically as I could see the roaches floating down the river of white death. But as the spraying came to an end, I couldn’t help but look upon my devastated kitchen.

Afterwards: The Devastated Kitchen

It looked like a war zone. A war zone that had just suffered a nuclear attack, and all that was left was the nuclear fallout. I could almost see a tumbleweed blowing through my kitchen.

The Ghost-kitchen after the attack

As I stared, I wondered about the bloods of thousands (okay, maybe not thousands but 10′s?) of roaches that stained my hands. I had not killed them personally, but it was my hand that triggered the call. But then, as I ruminated over the devastation, I had a sinking feeling. I thought I had seen a slight movement in the corner, past all the liquid death that had been sprayed.

Could it be? There had been roaches that had survived microwaving. Could there have been one that survived the extermination? I felt a chilly breeze flow through my body, causing me to shiver. I promised that I would always keep an eye on my back, for that one roach who might have survived and is now out for bloody revenge.

But in the here and now, I realized, that the kitchen remained unusable. And the smell permeated through the rest of my rooms that my entire apartment had to be abandoned for a day, left out to air. It was a Pyrrhic victory at its finest!

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Can MBA’s count beyond 4?

It took me 7 months to realize and recognize this. For some reason, it had never stood up and demanded its attention till I was recently slogging over the Marketing Research slide decks, valiantly trying to cram in 6 weeks of material into a two hour study session.

I turned a slide. And there was one. I turned a few more pages, and yet another one. And suddenly, it was like my entire ISB life was flashing before my very eyes, smacking me with every flash with a dead fish. There was a moment of dread, of realization dawning and wondering if I had just joined a club that I could never exit.

It was the trap of 4. It was as if the entire MBA population, once they entered any MBA school, forgot how to count beyond 4. How else could you explain the fact that any and every graph or concept that the MBA tried to teach me could be represented by a 2 by 2 graph?

Need to figure out how your brand portfolio is doing with regards to your competitors? No issues. Use a 2 by 2 matrix known as the BCG matrix

Dog, Cow, Star & ?

Want to figure out if the next big idea you have is going to make you gazillions of money or not? Plot a 2 by 2 matrix with Criticality (High / Low) on one axis, and Discontentment (High / Low) on the other as follows:

In both cases, you pick a quadrant you want to be in, and try to frame your solution to get to that point. Its an overly simplistic approach that aims at reducing the amount of clutter that we have to deal with in our “messy” realities. The buck doesn’t just stop here though, no!

  • Want to figure out which Marketing Research question types to use? Theres a 2 by 2 matrix for that
  • Want to compare the nature of service? There’s a 2 by 2 matrix which plots degree of customization against degree of labor intensity to give you that answer
  • Want to figure out the types of people in the world? Want to figure out how to scratch an Aardvark’s back? There’s probably a 2 by 2 matrix for that too!

It doesn’t stop with 2 by 2 matrices though. Ever heard of SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)? While represented in a 2 by 2 tabular form, the number of items in in is still 4.

The GE-McKinsey  matrix tried to be novel, unique, prove how much more awesome it is than a simple, trivial BCG matrix. What did it do? Added 1 to each dimension, to give us a 3 by 3 matrix. Literally! Thats their claim to fame! (Well, to be fair, they did change the axis from Market Growth to market attractiveness, but thats about it).

I keep meaning to one up them all, and come up with a 4 by 4 matrix. And then MBA students all over the globe will have a new framework to memorize, and a new person to curse to his eternal doom! The Shyam Matrix. Pure Awesomeness on one axis, and sheer craziness on the other. Deal with that, MBA students!

Now thinking back though, I finally realize why every single person at an MBA school goes gaga over one theory in particular. It is something that is repeatedly used in class after class once it has been introduced to the students.

Porters 5 Forces!

Thats right. I bet the guy is famous for no other reason than the fact that he went beyond MBA’s traditionally accepted wisdom of students not being able to count beyond 4. He went and established 5 forces. Thats right! And suddenly, students found they were challenged beyond belief. It was as if they were being shown the light after spending years in mediocrity. And the 5 forces (not 4, 5!) became the single biggest rage of MBA’s.

Disclaimer: 2 by 2 matrices can actually be useful. There’s even a book published on the awesomeness of 2 by 2 matrices (Find book here). But still, there’s an over-abundance and over-reliance on over-simplifying concepts that might leave you over and out in the ditch. This was just an attempt to remind people of that.

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Facebook’s next big opportunity : Analytics

In my current term at ISB, I am taking a course on “Leveraging Social Media and Analytics”. Very awesome and interesting course, but it also has a project where we take a deep dive into one company’s Google Adwords, Google Analytics and Facebook Ads data.

Now Google analytics is brilliant at allowing users to see who’s visiting their websites, where are they coming from, what they do on it, etc. Its a very powerful tool, and especially since it integrates greatly with Google AdWords, providing a great one two punch for Google and is their big selling point.

Now enter Facebook, with their Ads. The biggest thing lost from FB’s point of view is data on how useful their ads are, how many conversions you get etc. This is still possible to figure out through correlation between FB’s ad data and Google Analytics. But is still a huge pain point from FB’s and FB user’s point of view. So why doesn’t Facebook offer something like Google Analytics?

Well, you might say, Google Analytics is the biggest one out there, and people require to put a code snippet in their websites to track usage, and they won’t do it twice or won’t take the hassle.

But think about this. Facebook already has their code snippets in most websites, either through their Like buttons, Share to Facebook buttons and who knows what buttons. All it takes is for them to include their tracking and analytic code snippet as part of these buttons. Suddenly, you realize that their tracking code could already be present in a gazillion odd websites, ready for analytics.

All Facebook needs to do is turn it on, and link to Facebook Analytics and voila : Facebook Analytics could have a huge installed base right off the bat!

Now this is all out there, but just a thought I had. Crazy? Logical? What do people think?

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